The Swedish Behavioural Economist

Tag Archives: Behavioural economy

There are some really good books I recommend you to read. My colleagues at Reaktion Value Labs and me have put some of them into a list. Here is two of mine absolute favourites.

fast and slow

Thinking, fast and slow by Daniel Kahneman.

This book is the most bought but never read book in the world. It is prerequisite for our employees, ambassadors and friends. If you haven’t read this book, we don’t have anything to say to each other. It gets a bit heavy in the middle but have another glass of wine and carry on.


Sapiens: A brief history of mankind by Yuval Noah Harari

This is a wonderful book that through a combination of history with philosophy and psychology provide us with many answers that we didn’t even know we had questions about.

To read the whole list please visit Reaktion Value Labs

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William Shakespeare was clearly a great thinker and I do not think he would have allowed Hamlet to ramble on, almost boring Ophelia to death, about giving up riches through suicide if there was not a deep meaning imbedded in the mystical statements. It is obvious that Be refers to “behavioural economics” and Hamlet was considering leaving traditional finance for a socially connected economic science. The man had a lot on his mind.


We have struggled ever since. Daniel Kahneman is a master at putting into words what many people before him have felt but have feared to say; we are not very rational – in fact we are controlled by intuitive responses in turn controlled by emotions.

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