The Swedish Behavioural Economist

Innovation starts with an acceptable culture

All societies have their own specific culture and moral standing. In Sweden there is a terrible mill culture (Bruksmentalitet in Swedish). Corporates have their own morals and culture as well; usually relating back to the original entrepreneur.

IKEAWhen great entrepreneurial companies grow, they hire legal staff and build a HR-department and this is the tipping point; this is where the adaptability stops.

Today the IKEA founder (a young look-alike, think-alike) Ingvar Kamprad would not be hired by IKEA. The reason is simple: He is a free thinker. He does not fit in.

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Excel as the fastfood of stupid decisions

Putting complicated matters in a numerical environment makes it easier to deal with. There is safety in numbers and although it feels really good you end up being making stupid decisions most of the time.


Ulf Hamburgare

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Is irrationality really that irrational?

Our knowledge about the workings of the human mind has taken a gigantic leap forward over the last few decades. There is a growing body of evidence piling up, suggesting something that most of you will probably already know; human beings are not at all as rational as they would like to be.

To read more, please visit EQapital


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