If we truly want to be innovative, we need to sort out the corporate culture!
- Inside the corporates, there are myths about ”core-business, traditions, we have never done it this way before” which few individuals can fight of, so instead of strategic development corporates grind to a halt.
- As entrepreneurial companies grow they come to a tipping point when the entrepreneurial spirit dies and they slide towards death.
- Large companies can not adopt new ideas as the turnover is not big enough – but all projects are small before they get big.
- Corporate culture, the myths of what made the company great, sticks to the wallpaper and lives with the employees; and makes it impossible to change.